Coledger Branding Identity
Completed
April 2024
Client
Coledger
Website
Coledger.com
Main Service
Branding
Transformative Branding : Elevating Coledger Brand with Ograviti
Coledger, a tech company aiming to provide solutions for construction site workers, faced the challenge of creating a brand that simplifies complex tasks. Their goal was to ensure that all necessary documents for construction workers are centralized in one place, eliminating the hassle of scattered paperwork. The challenge was to develop a brand identity that conveys simplicity and reliability in an industry known for its complexities.
Solution
We crafted a brand identity that reflects trust and simplicity, using colors like blue and white to symbolize reliability and clarity. The branding was designed with flexibility in mind, allowing for easy adaptation to future products and services under the Coledger umbrella. The logo, typography, and visual elements were created to resonate with construction workers, making their interaction with the brand intuitive and straightforward.
Results
Coledger now has a trustworthy and cohesive brand identity that effectively communicates their mission to simplify construction site management. The brand’s visual language ensures consistency and scalability as the company expands its offerings, making it a reliable partner for construction professionals.
