Skip the Agency: The Benefits of DIY Social Media Management for Your Business
Discover how hands-on social media management can build a loyal community and drive your business growth
In the digital age, social media is a powerful tool for business growth. However, the key to organic growth isn't just high-quality content—it's about building a community. From my experience at Ograviti, here are five reasons why you should manage your social media yourself, whether you're a business owner or a professional within the company.
1. You Understand Your Audience Best
As someone deeply involved in the business, you know your audience's needs and preferences. This allows you to create content that resonates more authentically. Users engage more with genuine, tailored content rather than generic posts like tips, overly-produced videos, or memes.
2. Build a Genuine Community
Building a community is crucial for growth. For example, our client Marwa Al Khatib, founder of Kyom Beauty, has successfully engaged her audience, making them feel heard and valued. This sense of community fosters loyalty and provides valuable insights.
3. Tailor Content to Your Audience
Different businesses thrive on different platforms. For instance, a real estate firm in Dubai might find its community on Instagram, while a beauty brand targeting middle-aged women could see more engagement on Facebook. Tailoring your content to the right platform ensures better engagement.
4. Receive Insightful Feedback
Managing your social media allows you to get immediate feedback. This interaction provides insights that can shape your strategies and shows followers that their opinions matter, fostering deeper connections.
5. Create Authentic Content
While agencies can help with ideas and personas, content should come from and be aimed at your community. Authenticity is key. For example, our dental clinic in Jumeirah Lakes Towers saw higher engagement when we asked recipients to share stories about everyday moments like making coffee or receiving a package. Similarly, a beauty salon sharing customer stories can create positive engagement.
Conclusion
At Ograviti, we've seen that community-driven content always outperforms generic content. By managing your social media, you can build an engaged, loyal community that drives your business growth. While professional help can guide you, the heart of your social media presence should be your own. Connect with your audience, understand their needs, and create content that speaks to them. Your business will thrive as a result.
